About Us

Helping organizations define leadership

At AWOG Companies, we help SMB organizations define and solve cultural risk by improving leadership clarity and shared authority understanding.

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Our Story

AWOG Companies was built around the belief that many of the challenges organizations face—such as employee disengagement, high turnover, and inconsistent customer experiences—stem from a lack of clarity in leadership. More specifically, these issues arise when there is no shared understanding of what it truly means to be a person of authority. Without that clarity, expectations become misaligned, accountability weakens, and cultural issues begin to take hold across the organization.

To address these challenges, AWOG developed a unique approach through a book series written from the perspective of a business coach and his old football coach. This storytelling framework explores leadership in a practical and relatable way, encouraging individuals to take responsibility for their role in shaping culture. At its core, it challenges leaders, managers, and individuals alike to be the spark that ignites meaningful change—within their teams, their organizations, and beyond.

“Our mission is to help organizations define leadership, reduce cultural risk, and drive engagement and growth.”

Why Work With Us

We deliver consulting, coaching, and training solutions that reduce turnover, strengthen culture, and inspire authority. By addressing cultural risks, we help SMBs clarify leadership, resulting in higher engagement, reduced turnover, improved customer experiences, and stronger revenue and growth.

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